Blog Post: The 3-Post Rule: A DIY Framework for Showing Up Consistently (Without Losing Your Mind)

Let’s talk about the 3-Post Rule: a simple, sustainable content strategy for solopreneurs and small business owners who are tired of the "more is more" mindset. Because real talk? Hustling to post daily when you’re also running a business is a one-way ticket to burnout city.

This framework keeps your brand visible, your voice consistent, and your sanity intact.

The Myth of ‘More Content = Better Marketing’

If you’ve ever felt guilty for not posting enough, know this: it’s not about quantity—it’s about clarity.

Posting daily doesn’t matter if your content has no direction. Showing up a few times a week with intention? Game-changer. When each post serves a purpose, you can do less and still do the most.

What’s the 3-Post Rule?

Here’s the breakdown:

1. One Value Post
Teach, share insights, bust myths. Position yourself as the go-to expert.

2. One Connection Post
Get personal, tell a story, or share behind-the-scenes. Let people feel your brand.

3. One Promotion Post
Highlight your offers, share client results, or invite people to take action.

That’s it. Three intentional posts per week, each with a specific role. Rinse and repeat.

How to Tailor It for Your Biz (+ Quick Content Ideas)

The 3-Post Rule is flexible. Use it on Instagram, LinkedIn, TikTok—wherever your people hang out.

Here are some swipeable content ideas for each category:

Value Post Ideas:

• "3 mistakes small biz owners make with [your niche]"
• "Why [popular trend] isn’t working for everyone"
• "How I [specific win] without [common frustration]"

Connection Post Ideas:

• "What no one tells you about running a business..."
• "Why I started this studio (and what keeps me going)"
• "A peek into my week as a [your title]"

Promotion Post Ideas:

• "Spots are open for [offer name]"
• "Here’s what a recent client had to say..."
• "If you’re ready to [solve a pain point], here’s how to work with me."
  

Want a Plug-and-Play Content Plan?

The 3-Post Rule is a great place to start—but your brand deserves a plan that’s uniquely yours.

Let’s build you a custom content calendar that aligns with your goals, voice, and audience.

👉🏽 Book a Free Discovery Call